JCCs of North America Excellence Awards

Congratulations to all of the 2014 JCC Excellence Award winners! See the full list of Zahav Award Winners and Kol Ha Kavod Award Winners below.

Zahav Award winners will be displayed at the JCCs of North America Biennial in San Diego, March 28 – April 1. Please be sure to review them all, as they represent an impressive group of ideas in programming, service, operations, and marketing, many of which may be of use to your JCC.

Our sincere thanks go out to every JCC that submitted entries for the 2014 Biennial JCC Excellence Awards. Thank you all for participating and for putting up your best work. We are honored to review it, and impressed by the energy and ingenuity evident everywhere in today’s JCC Movement.

Zahav WinnersKol Ha Kavod Winners

Zahav Award (Gold Standard)

Truly outstanding, visionary initiatives with maximum impact or potential for change.

Lay Leadership Excellence Awards

A – Philanthropic Leadership

Marcus JCC of Atlanta
Doug Kuniansky
Although the MJCCA was established over 100 years ago, most community members viewed it as an organization sustained through membership dues and program fees, instead of a philanthropy worthy of investment. As the development department chair, Doug Kuniansky was instrumental in shifting the community paradigm for the MJCCA into that of an institution that deserves strong philanthropic investment, resulting in increased fundraising success.

B – Lay/Professional Partnerships

JCC of Stamford
Rules of Engagement
Membership retention and welcoming new members became an increasing priority as competition in the community has increased from both new and expanding facilities. Under the leadership of a director at large as well as the membership director, board members, as well as staff are partnered with new members to ensure that they are welcomed and introduced to all of the wonderful programs and events that are offered at the JCC.

C – Strategic Oversight

Jewish Community Alliance of Jacksonville
The Charismatic Organization
The JCA utilized The Charismatic Organization by Sagawa and Jospin as a vehicle of moving the organization to a higher strategic level. By utilizing core building blocks, mission motivation; can-do culture; data-driven decision making; purposeful innovation; people-focused management; compelling communication; active outreach; and meaningful involvement, the JCC was able to transform the strategic direction into one with an overarching goal of success.

Kaplen JCC on the Palisades
Strategic Planning Task Force
Following a successful board retreat in the spring of 2013, a small task force of top leadership was assembled to build on the work started at the retreat, and using board input, present three outcomes to the board for approval: a revised vision, mission and values statement, top-line goals for the JCC, and a decision-making tool to assist lay leaders and management in assessing whether to move forward with programming, policies or expenditures.

E – Jewish Impact

Boulder JCC
Flatiron Tribe
Flatiron Tribe brings together Boulder Jews and friends in their 20s, 30s, and 40s. Unlike typical young adult programs that focus around a single leader, Flatiron Tribe connects young adults to one another, creating vast networks rather than a single entry point. The program developed from once a month happy hours to multiple events a month, which have been attended by over 300 people (most of whom attended three or more events) annually.

Capital Camp & Retreat Center
Inspiring Tisha b’Av Observance
Rebuilding Jerusalem through acts of kindness turned Tisha b’Av into a day that celebrated Ahavat Chinam, senseless acts of love. Rav Kook first suggested that if the Temple was destroyed by Sinat Chinam (senseless acts of hatred), then it could rise again when Jews find a way to care for each other without hesitation or reservation.

JCC of San Francisco
THE Q: An LGBTQIQ Jewish Youth Group
THE Q: An LGBTQIQ Jewish Youth Group A collaboration between the JCCSF ‘s San Francisco Teen Outreach Program and Keshet, The Q. creates a space for Jewish LGBTQI teens that is not only safe and supportive, but intentionally Jewish, inclusive, and rooted in Jewish values and texts. The Q. enables teens to discover community, explore identity, express and find support, have open conversations, and affirm the legitimacy of Jewishness as part of their sense of self.

Jewish Community Center of Austin
SukkahCity from Reboot
The JCC of Austin received permission to create a uniquely Austin-focused SukkahCity from Reboot, an organization that impacts both the Jewish and non-Jewish worlds. The goal was to create a competition to create inspiring sukkahs that followed Halachah-Talmudic law reimagined through the eyes of architects and designers within the state of Texas as well as schools of architecture and design in Israel. Shelter, environment, sustainability and creativity were key.

Peninsula JCC
Grow Justice: Fight Hunger 3-Year Project
The Peninsula Jewish Community Center (PJCC) has launched a powerful justice initiative in the community through the Grow Justice: Fight Hunger three-year project. An organic, 500+ square foot Justice Garden (Gan Tzedek) grows organic produce to help feed local homeless families and involve the community in Tikkun Olam. Truly a community project in every sense, the JCC engaged a Jewish muralist to design and paint a social justice community mural.

St. Louis Jewish Community Center
Journey 2013: Pre-Passover Women’s Experience
Nishmah, the St. Louis JCC ‘s Jewish women ‘s project, developed and implemented The Journey 2013: A Pre-Passover Women ‘s Experience. The Journey inspired and energized girls and women from all spectrums and denominations of the Jewish community in preparation for their own personal Passover experiences. The celebratory program included music, readings, prayers, women’s boutique expo, passover educational activities, food, inspirational stories of local Jewish women’s journeys to freedom and more.

F – Programmatic Excellence and User Engagement

92nd Street Y
#GivingTuesday
#GivingTuesday is a campaign to create a national day of giving at the start of the annual winter holiday season. It celebrates and encourages charitable activities that support nonprofit organizations. The 92nd Street Y is the catalyst and incubator for this movement, bringing the expertise of 140 years of community-management to the project, and providing #GivingTuesday a home.

92nd Street Y
92Y Israeliness
92Y Israeliness is a pioneering community that provides an authentic Israeli cultural and formal and informal Hebrew-language experience for Israelis of all ages living in the New York metropolitan area. The community encompasses 19 unique programmatic offerings, including Israeli-style holiday celebrations, a chapter of the Israeli Scouts-Tzofim, and an after-school Hebrew program for children, and serves as a cultural home away from home for over 1,000 families.

Aaron Family JCC of Dallas
Parent Showcase Week
Parent Showcase Week was a week of learning activities brought to the JCC by parents. Parents presented anything that they or their family were interested in to their child s class. They were encouraged to present activities using all areas of the JCC including preschool classrooms, soccer fields, pool, or any other area. Both parents and children were extremely proud of these special moments of sharing.

Betty & Milton Katz JCC
Coolanu
For the summer of 2013, the JCC Camps at Medford initiated Coolanu ( all together in Hebrew), a life and leisure skills program for teens with special needs who aged out of the Open Hearts / Open Doors inclusion program. The program combined a social & recreational program with a strong skills-building curriculum, which included teaching food shopping, paying for things, ordering at restaurants, how to cook, and more.

Edith & Carl Marks JCH of Bensonhurst
Marks JCH Summer Day Camp
For 86 years, the Edith & Carl Marks JCH of Bensonhurst has provided an enriching summer day camp experience for each child entering the doors. The day camp is a crucial aspect of the lives of over 500 children each summer, a place where growth and development is a constant process, and identity and character are built. The teaching of Jewish values and the development of cultural kinship are integral to everything the JCH does.

Evelyn Rubenstein Jewish Community Center
Mishpacha and Me
Mishpacha and Me was created to quench the thirst for community and connection among unaffiliated young Jewish families who reside in neighborhoods that the ERJCC is not currently servicing. This program was designed to provide opportunities to foster relationships and a sense of Jewish belonging for families who may not have identified with or are not currently involved in the Jewish community.

Harry and Rose Samson Family JCC
Milwaukee Art Museum Program
JCC Gan Ami Early Childhood Education and the JCC Kids Center after-school program spent three professional development sessions with educators from the Milwaukee Art Museum learning about art experiences for the very young. Teachers gained a strong appreciation for the use of art with children and served to bridge the JCC’s early childhood programs with elementary school programs.

JCC Chicago
Teen Intensives
Today’s teens are part of the iTunes generation; they choose the songs they want without having to buy the whole album. Similar to a playlist, JCC Camp Chi adapted its program to offer teens even more choices and independence through Teen Intensives. Intensives invite parents, alumni and community members to lead special workshops. Teens opt out of their normal camp activity schedule to participate in these activities designed to interest ninth and tenth graders.

JCC Chicago
Chavayah Overnight Camp
In five years, JCC Chicago’s Chavayah Overnight Camp has become the fastest growing overnight camp program in the Midwest. Designed for Orthodox Jewish girls, grades 5-11, the camp fills a need for families seeking a diverse program of fun and ruach balanced with religious observance. Initially offered as an add-on to day camp, this program has grown to serve girls from the Chicago area as well as Orthodox communities around the nation.

JCC of Greater Baltimore
Downtown Baltimore JCC (DBJCC)
The JCC developed the Downtown Baltimore JCC (DBJCC) to provide a neighborhood drop-in parenting center, enrichment classes for ages 0-3, parent education, and monthly Friday night Shabbat gatherings to serve Jewish families living downtown. Led by the JCC’s director of parenting services and outreach, the DBJCC communicates with families on a regular basis through personal contact, the DBJCC website, and Facebook. More than 120 families have joined the DBJCC since January 2013.

JCC of Greater Pittsburgh
$2 Million School Renovation
As part of Pittsburgh’s Jewish Early Childhood Education Initiative, we embraced a progressive learning style inspired by the Reggio Emilia model, experienced through a Jewish lens, to foster creativity and independent learning. Rebuilding the physical environment was a cornerstone in this approach. Our $2 million school renovation establishes a new paradigm of early learning centers under Jewish auspices, with distinctive Jewish design elements applicable within JCCA’s Sheva project and other early childhood initiatives.

JCC of Greater Washington
Volunteer Program Revitalization
The JCCGW sought to engage volunteers in more sophisticated ways, allow them to better utilize their skills, and develop a strong commitment and connection to the JCC. The goal was to retain the current volunteer force and attract new volunteers with broader capabilities, more technical expertise, and more consistent hours to donate. Staff recognized that this would provide better value for the volunteers themselves by enabling the JCC to engage them in more meaningful ways.

JCC of Indianapolis
2013 Earth Day Community Celebration
At the 2013 Earth Day Community Celebration, community partners demonstrated how science can help all people of all ages: 1) to better understand the current status of the environment and 2) how to improve the quality of one’s life without harming the environment. The JCC inspired and stimulated people to better understand how and why it is important to make responsible decisions and strive to become a good steward for our world.

JCC of Metropolitan Detroit
Cancer Thrivers Network for Jewish Women
The Cancer Thrivers Network for Jewish Women seeks to enrich and empower women through activities, friendship, resources, education and humor. The network welcomes women who have been diagnosed with any kind of cancer at any time in their lives. Bound by a common diagnosis, Thrivers participate in hands-on, life-affirming activities while offering each other strength and hope. Activities include: art & yoga, educational & community outreach, newsletters, spirituality programs, book-club, films, music, comedy & lectures.

JCC of Metropolitan Detroit
Your Israel Trip
Your Israel Trip begins with a virtual flight and includes visits to Tel Aviv cafés, Eilat s underwater wonders and Jerusalem in a 3-D neon backlight; dynamic innovations of the north; an archeological dig; and a Bedouin tent. Thousands of children and adults have visited this exhibit, which could be quickly adapted at other JCCs and fosters a great connection to Israel. Shalom Street also is the Jewish program center for the JCC.

JCC of Northern Virginia
Wellness Initiative for Active Adults/Seniors
The goal was to design a complete mind, body and spiritual wellness initiative for the active adults (55+) and senior population. The main focus was to incorporate several aspects of the JCC wellness model and combine joint efforts between the JCCNV sports fitness and aquatics (SFA) department and the adult services department. The program relates daily healthy lifestyle components of exercise, strength development, core and stability training, emotional support, and social activities to health and mental wellness.

JCC of San Francisco
Art of Aging Gracefully Resource Fair
Art of Aging Gracefully Resource Fair Sponsored by UCSF Medical Center. This free, daylong health and wellness fair offers baby boomers and older adults a holistic, positive approach to wellness and healthy aging. Also live-streamed online, it includes lectures and panels with UCSF Medical Center doctors and healthcare professionals; a resource fair with 50+ local businesses, nonprofits and government agencies; and free health screenings, yoga and Pilates classes, massages, product samples and opportunities to socialize.

JCC of San Francisco
Loaded: Jews & Money (The Manovill Conversations)
In polite company, nobody brings up money. And Jews — having endured centuries of libels about their relationship with money — strenuously avoid discussing it in public. Through a series of films, talks, performances, online commentaries, and street interviews, the JCCSF invited journalists, scholars, artists, rabbis, comedians and ordinary people to help peel back the layers of stereotype and shame for a lively, no-holds-barred dialogue around a loaded topic.

JCCs of Greater Boston
CATCH: Crew
The JCCs of Greater Boston adopted Discover: CATCH for preschoolers in fall 2011 and implemented it from the start as a cross-departmental effort among fitness, recreation and early learning. From these efforts grew the CATCH Crew, well-trained ambassadors for active lifestyles and healthy eating from three departments, with joint oversight from directors from the fitness and early learning departments, and strong support of our Discover: CATCH lead teacher. Regular get-togethers for fun and information solidified Crew cooperation.

Jewish Community Center of Rockland County
Minute of Silence at 2012 Olympics
JCC Rockland sought a minute of silence at the opening ceremony of the 2012 London Olympics in memory of the 11 Israeli team members murdered by terrorists at the 1972 Munich games. Through the JCC’s efforts, including an online petition that garnered nearly 112,00 signatures, the JCC brought worldwide attention to a nearly forgotten cause. Although there was no minute of silence in London, the world truly remembered these fallen athletes.

Mandel JCC of Cleveland
Cleveland Jewish Arts + Culture Lab
The Cleveland Jewish Arts + Culture Lab was founded in 2012 by Sara Hurand and Rabbi Zachary Truboff to include an annual artist fellowships, community programs and Jewish learning, in order to enliven the Cleveland Jewish artistic and cultural community. Twelve artists were recruited and met over the course of several months to study the theme of beginnings, using Torah, text study and discussion. Each artist Fellow was then commissioned to do a work or works.

Marcus JCC of Atlanta
Pre-K Theatre Education Program
The MJCCA Weinstein School offers a comprehensive theater education program as part of its curriculum for the pre-kindergarten and three-year-old classes. An artist-in-residence develops and produces a 30- minute drama production, which takes children from the basics of theater production to a fully staged performance. Students learn theatrical concepts such as improvisation, pantomime, breath control, characterization, and storytelling while developing valuable life skills such as communication, teamwork, and self-discipline.

Mayerson JCC
Under One Roof: Be Part of the Art
Under One Roof: Be Part of the Art was designed to celebrate community by transforming an outdoor courtyard into a stunning exhibition using a giant sukkah as a backdrop to illustrate the meaning of community to nearly 50 organizations. Each organization created a panel that was showcased in the country’s largest community-driven art installation sukkah. The exhibition included a community dinner in the sukkah and captured the essence of the JCC’s mission.

Merage JCC of Orange County
‘A History of Maccabi’ exhibition
In honor of hosting the 2013 JCC Maccabi Games and ArtsFest, the Merage JCC created A History of Maccabi exhibition. Through a series of 11 exhibit panels and giant map display, thousands of JCC Maccabi teens and adults were taken on a journey exploring the worldwide Maccabi movement. They learned about their connection to a movement that is interwoven with the history of the Jewish people and a true expression of Jewish peoplehood.

Miles Nadal JCC
(SICA): Singers Edition
The Summer Institute for Creative Adults (SICA): SIngers Edition, is a one-week adult vocal/choral camp for passionate community singers in downtown Toronto. Five days of intensive vocal training with the city’s top faculty, a perfect daytime staycation at the JCC. Adult ‘campers’ enjoy 25 hours of music education and a fantastic fitness centre. Participants were so thrilled with their personal growth and enjoyment, that the JCC is offering a theater week in 2014.

NJ Y Camps
Future Leaders Program
The Future Leaders program is a framework developed within the NJY Teen Camp with the aim of developing the campers of today into the leaders of tomorrow. The heart of the program features a two-year curriculum tackling core modules of leadership training and hands-on opportunities to put leadership into practice. Beyond the curriculum, this framework has changed the objective of camp, providing a summer experience that now puts campers in the driving seat.

Osher Marin JCC
Summer Nights Outdoor Concert Series
The Summer Nights Outdoor Concert Series is an affordable celebration designed to engage diverse families of multiple generations through live music, dance, children’s art projects, food and fun! Thousands join us in a safe, outdoor park-like environment to play, sip wine, picnic and gather with friends and family. Local nonprofits work as community partners hosting art projects in the Kids Zone and helping distribute up to 500 free outreach tickets. Children are free!

Prosserman JCC
Programming Framework
The programming framework was designed to be used as a resource to increase the quality of all aspects of programming within the day camp. It is used as a training tool to build a consistent, branded curriculum for camp and to teach staff to strive for programming excellence. From art to sports, each specialty must use the following measurables: Jewish Identity, fine/gross motor skill development, social/independence skills, and lasting impression.

Rose and Max Rady JCC
Introducing Young Children to Israeli Artists
When children ages 5-7 met six different Israeli artists, the children developed a deeper understanding of and connection to Israel. Over a six-week period, children learned about each artist and what Israel meant to the artist. Then using a variety of mediums, the children created their own art works, inspired by the art and techniques of each artist. The project was based on the Sheva framework. The works will be displayed at the JCC.

Shorefront YM-YWHA of Brighton Manhattan Beach
SuperStorm Sandy Response
After SuperStorm Sandy ravaged New York City’s southern Brooklyn coastal communities, the Shorefront YM-YWHA stepped up to become the epicenter of emergency support and recovery assistance, volunteer coordination, disaster coordination and planning leadership. The impact of ongoing efforts in disaster recovery has improved lives of tens of thousands of local residents and business owners from diverse backgrounds and socioeconomic levels. The community rebuilding work will continue for months, if not years, to come.

St. Louis Jewish Community Center
The Karen Solomon Young Adult Initiative
The St. Louis JCC partnered with the local JCRC, NextDor Young Adult Organization, and Gateway 180 homeless shelter to create and implement The Karen Solomon Young Adult Initiative. Once a month, a group of Jews in their twenties volunteer their time doing improvement projects and/or activities with children living at the shelter. Prior to each monthly volunteer project, young adults participate in a 15-minute Jewish text study/learning experience led by JCC rabbi.

Washington District of Columbia Jewish Community Center
Race in America Art Programming
During Presidents Day weekend (February 16-17, 2013), the Washington DCJCC brought together authors, activists, politicians, academics, theater and visual artists, filmmakers and members of the community to examine the contemporary understanding of race in America. Using Theater J’s production of “Race” by David Mamet as the keystone for this art & ideas symposium, the group looked at issues of race in politics, the law, multiracial families, the arts and gentrifying urban communities.

G – Attracting and Retaining the Best Staff

JCC of Central NJ
JCCA Day Camps/Grinspoon Initiative
As co-participants in the first year pilot of the JCC Association Day Camps/Grinspoon Initiative, the JCC of Central NJ, Shimon & Sara Birnbaum JCC, JCC of Princeton Mercer Bucks, and NJY Camps worked together for two years to support and challenge each other on various topics and issues central to the strength of Jewish day camping. One tangible outcome of working together took shape in joint camp staff training focused on Jewish values.

JCC of Greater Kansas City
V’ahavta Campaign
The V’ahavta Campaign was designed to take the JCC from the Benchmarking bottom in staff satisfaction categories to a strong, vibrant, caring, effective employee culture. This multi-faceted initiative took the Biblical concept of “love your neighbor as yourself” and created the slogan of V’ahavta. This provided a groundwork for how employees should think and act when interacting with co-workers, members and guests and within the JCC of Greater Kansas City.

JCCs of Greater Boston
Sheva Guided Conversations
JCC Association’s Early Learning Framework, Sheva, identifies key concepts for excellent early childhood settings. Boston JCC created Guided Conversations as a tool to build bridges for teachers and school leadership between Sheva concepts and classroom practice. Guided Conversations are directly modeled on the format of the Sheva booklet and offer a way for a team, a pair, or an entire staff to break down ideas and concepts, and explore them together.

Jewish Community Alliance of Jacksonville
Yearlong Study Program w/JCC Israel Center
The JCA in collaboration with the JCC Israel Center developed a yearlong study program centered on Israel and Jewish peoplehood. Thirteen department directors committed to 12 months of intensive study. Preparation for weekly meetings included reading books and articles, viewing movies, and interacting with experts via Skype. This culminated in a nine day Israel learning experience. The results were astonishing. Participants were able to comprehend more, implement programs, and understand the underpinnings of the mission.

H – Maintaining Financial Sustainability and Growth

JCC of Greater Pittsburgh
Capital Planning to Compete with Marketplace
To ensure that JCC facilities could be competitive with the marketplace, the JCC established new benchmark operating goals to fund depreciation on an annual basis through operations, including a disciplined practice of utilizing annual Federation allocations for capital purposes. To assist in planning, the JCC secured an outside facility management firm to develop a prioritized five year capital plan by facility that is updated and adjusted annually.

Rose and Max Rady JCC
Strategic Planning Process of Fitness Program
To re-establish itself as the leading fitness facility in South Winnipeg, the Rady JCC undertook a six month strategic planning process of its fitness programs. Lead by the fitness committee, the JCC developed a five point plan that renewed the fitness facility with a clear vision. The result is renewed interest among members, double the number of new members over previous the year and more “younger” members and families – which was the goal.

St. Louis Jewish Community Center
Financial Models and Monthly Reporting Tools
As part of financial restructuring, the St. Louis JCC created financial models and monthly reporting tools. These tools were the basis for negotiations with the bank, securing new lenders, creating buy-in from the board and donor community, and the method by which staff and lay leaders monitor progress monthly.

I – Planning

Evelyn Rubenstein Jewish Community Center
Comprehensive Annual Marketing Plan
The goal of this initiative was to create a comprehensive annual marketing plan to serve all program areas of the ERJCC with the end goal of transforming the marketing department from a reactive production unit into a proactive internal marketing team, which could serve as an internal strategic and consultative marketing department.

JCC Chicago
Camp Chi New Positioning Strategy
Established a new positioning strategy designed to attract first time younger Jewish campers, fourth and fifth graders specifically, to choose JCC Camp Chi overnight camp. Strategically targeted the thousands of JCC Chicago day campers, other JCC program users approaching overnight camp age, and non-JCC families more aggressively. New messages were utilized in a multi-staged, fully integrated marketing campaign among multiple communication platforms to reach these participants.

JCC Metrowest
Fitness Center Renovations
JCC MetroWest was going to switch out all of its fitness equipment. In order to do so, the fitness center would be closed and a significant amount of communication, education and coordination would be needed to inform members of the closing and get them acclimated to the new equipment. A comprehensive plan including internal communication, direct mail and PR was put in place.

JCC of Central NJ
Camp Marketing Plan
The objective is to create a marketing plan to drive both retention in camp as well acquisition of new campers. To drive enrollment in camp, marketing must communicate tangible and emotional benefits: 1) selling the four options available to campers (day, travel, performing arts and sports day camp) and 2) the value of building friendships and being a part of something bigger…Jewish community.

JCC of Greater Kansas City
Monthly Analytics & Tracking Report (MATR)
What types of e-mails are working? What are people looking for on the JCC website? What is bringing new members in the door? In an attempt to answer these questions and more, the marketing department at the Jewish Community Center of Greater Kansas City created the Monthly Analytics & Tracking Report (MATR). For over a year the department has been collecting and analyzing this report to make informed changes to their marketing efforts.

JCC of Greater Pittsburgh
Platform: Marketing Strategies and Tactics
The JCC of Greater Pittsburgh Platform: Marketing Strategies and Tactics has become a key driver for the agency’s goals and achievements. Both philosophical and practical, it shows how the agency’s mission, vision and values guide the agency’s goals and how the agency’s Jewish values relate to strategies, and links strategies and corresponding tactics to measureable outcomes, providing a direct line from vision to ways to achieve and measure goals.

J – Brand Strategy

Adolph and Rose Levis JCC
Early Childhood Logo Redesign and New Brand
This comprehensive initiative included a logo redesign and a new brand, with strict guidelines implemented across all materials. The resulting cohesive look, feel, voice and messaging work to solidify consumer confidence and enable the preschool to better promote the organization to the community and send a consistent message to all key stakeholders. The initiative created a strong partnership between marketing and preschool staff, which ensures that marketing efforts are strategized together.

Harry and Rose Samson Family JCC
Message Calendar
The marketing department coordinated customer communication by creating a message calendar. It compelled a focus on a limited number of key stories at specific times in the year. By promoting the right programs at the right time, to the right people, in the right places, the JCC validates new programs, ensures the message is the same despite the channel (flyers, website, Facebook, email, or member conversations) and helps convey the broad range of programs offered.

JCC of the Greater St. Paul Area
Summer Soiree Fundraising Event
The Summer Soiree is the St. Paul JCC’s largest annual fundraising event. This year the event, held on August 6, 2013, honored Martin and Esther Capp, donors whose substantial gift in 1963 made the building possible. In addition, the event coincided with the completion of a remodeling of the main hallways, gathering places, and meeting rooms of the building, which were given a retro modern look that played off of our building’s mid-century design.

K – Interactive / Social Media

Roth Jewish Community Center of Greater Orlando
Three O ‘Clock Throwbacks
For a period of two months leading up to its 40th anniversary celebration in May 2013, the Roth JCC launched a social media campaign called Three O ‘Clock Throwbacks which featured daily 3 p.m. posts of historical JCC photos on the Jewish Community Center of Greater Orlando Facebook page,. Facebook fans commented, tagged, and shared the photos, resulting in reconnections of old friendships between current and past JCC members.

Schwartz/Reisman Centre
Social Media guidelines
The JCC developed guidelines for JCC employees and/or contractors who contribute to any online social media. All employees are participating in social media and should adhere to these guidelines when representing the JCC. The goal is simple: everyone who participates complies with the overall branding and privacy standards of the JCC.

L – One-way / Push Media

Aaron Family JCC of Dallas
J HOTBOX Weekly E-Blast
The J HOTBOX Weekly E-Blast was created to give consumers direct information about what’s HOT @ The J through an eye-catching, accessible, fun approach that links them directly to their interests. Get a glimpse of the hottest programs & events @ The J this week and click to what interests you!

Evelyn Rubenstein Jewish Community Center
Jewish Book and Arts Fair
A campaign was developed to effectively and efficiently communicate the ERJCC 41st Annual Ann and Stephen Kaufman Jewish Book and Arts Fair to the community at large, highlight marquee speakers and events, and drive attendance.

JCC Chicago
Website Redesign
The goal of this project was to create a dynamic and highly visual Web presence that supports all aspects of JCC Chicago’s business. The website redesign focus was to drive sales, build relationships, create connectivity/engagement with the Jewish community, and ultimately encourage donations through demonstrations of JCC’ s impact throughout the community. Visit http://www.gojcc.org

JCC of Metropolitan Detroit
“Come to the Edge” Magazine
“Come to the Edge” is a magazine that invites readers to try new classes, lectures and experiences at the JCC. Created by the marketing staff, it encourages a sense of community. Fresh, exciting and different, it features interviews with staff and lay leaders, recipes, little-known facts about the JCC and profiles of its many departments. It is provided free to all members and guests and is already greatly loved and anticipated.

JCC of Stamford
Cross-Promotion Poster Series
How best to cross promote JCC programs for young children to the parents who spend time inside the JCC and at an offsite preschool, the JCC Sara Walker Nursery School? KidZone, an indoor play area, is a favorite of families with young children and they spend many hours there. This new poster series communicates quickly and clearly the Stamford JCC’s range of offerings for children ages birth to five.

JCC of the Greater St. Paul Area
Former Member Marketing
For the past five years, membership numbers had declined despite campaigns aimed at large audiences in zip codes surrounding the JCC. Former members who were familiar with the JCC were highly likely to want to become members again, however. For the Fall 2013 campaign, the JCC focused on marketing to 5,000 former members, using an in-house database and creating a direct mail and e-mail campaign.

Jewish Community Alliance of Jacksonville
Cross-Selling Programming
Cross-selling programming is vital for member retention. In September 2012, the fitness director began the process of educating fitness staff about other departments’ programs. Trainer meetings were held in other department spaces. Department directors come to personal training meetings and group exercise classes to market their programs. Group fitness instructors did advertisements for the various (non-fitness) programs in their classes. As a result, program registration increased, member retention increased, and Benchmarking results improved!

Miles Nadal JCC
60 years at Bloor and Spadina Streets
To celebrate 60 years of the Miles Nadal Jewish Community Centre at the corner of Bloor and Spadina Streets in Toronto as a dynamic hub that provides opportunities for people of all ages and backgrounds to be active, learn, connect and participate in a wide range of cultural experiences. To evoke memories of past achievements and highlight current programs and plans for the future.

Roth Jewish Community Center of Greater Orlando
Video “We Need Funds”
The JCC of Greater Orlando developed a music video completely in house to appeal for funds at its annual gala. It featured as its lead vocalists the executive director, associate executive director, and the two early childhood directors. The video, “We Need Funds,” parodied the fun song, “We Are Young,” and also featured clips of the JCC in action. The video’s use of its own leaders generated 37% more donations over the previous year.

Shimon and Sara Birnbaum JCC
Star Membership
The initiative was to focus on value-added for Star Members. The Star Membership is a higher priced and more inclusive membership. The JCC created a Star Bucks Coupon Book, offering discounts totaling more than $500 throughout the JCC. The goal was to engage Star Members in new activities and offer discounts in areas they already participate in, thereby increasing membership retention. The coupon books would be distributed to both current and new Star Members.

The Marilyn and Marvin Simon JCC
Magalog
The Simon Family JCC created a “magalog” (magazine + catalog), Returning to Work, Hampton Roads in support of the second year of its infant care program. The magalog is distributed through ob/gyn and pediatrician waiting rooms. The 12-page booklet provides useful information to the target audience while showcasing the program, differentiating the JCC program as more than just child care.

Kol Ha Kavod Awards (Honor to You)

Exemplary initiatives that can be replicated by other JCCs.

A – Philanthropic Leadership

Aaron Family JCC of Dallas
“J Idol” Fundraiser
An annual fundraiser designed to provide donors with an evening of entertainment based on the “American Idol” reality television show concept. Utilizing amateur musical talent from across thecommunity and reaching out to other local Jewish organizations to help publicize the event, the “J Idol” fundraiser proved to be both a financial and experiential success.

Barshop JCC of San Antonio
Fall Fundraiser
The board at the Barshop JCC has become the primary committee for the Fall Fundraiser, the largest of the year. With their leadership, the event has become a bigger financial success while simultaneously reducing the number of meetings and volunteer time required. They serve as the fund-generating committees – sponsorship, tickets and auction committees.The board now boasts a 100 percent participation rate in this event, as sponsors, contributors or ticket purchasers.

Betty & Milton Katz JCC
Annual B-Ball Tournament
The annual B-ball tournament originally developed to remember two brothers (former JCC members) who loved basketball and unfortunately died prematurely in separate incidents. It has grown to become a weekend-long event (Teen event – Saturday PM, Men’s Tournament and Family FUN day – Sunday) with proceeds supporting JCC youth basketball program and Jimmy V fund for cancer research. The event grew with tremendous community support and now raises over $35,000 annually.

Harry and Rose Samson Family JCC
Tracy Sweet Camp Scholarship Endowment
Tracy Sweet, a life-time member of the Steve & Shari Sadek Camp Interlaken JCC community, spent 17 years, became Bat Mitzvah, grew and prospered at camp. In her adult life, Tracy was stricken with cancer. To ease her pain, Tracy’s camp friends sang camp songs at her side. When she died, her father renewed his dedication to providing greater access to camp through the Tracy Sweet Camp Scholarship Endowment.

JCC of San Francisco
Showcase
Showcase is the JCCSF’s signature event. Its goals: to bring together the JCCSF family in celebration of achievements, to raise funds in a manner that appeals to the most generous supporters and brings in new philanthropists, and to create a first-class, inspirational and fun experience for guests, helping them to connect with the mission year after year. Last year, the JCC presented ‘WHOSE’ Live Anyway? based on the hit TV show.

JCC of Stamford
Cocktails & Comedy Night Fundraiser
A completely new fundraising strategy was developed and subsequently met with great success to raise funds for the Stamford JCC Tzahal Shalom program, a 35 year old Israel initiative. The new format, a committee run cocktails & comedy night featuring a professional headliner, raised over three times the amount of money than the average annual funds collected through individual solicitations, a solicitation letter and a fundraising cocktail event at a private home.

JCCs of Greater Boston
Hot Buttons, Cool Conversations Forum
JCCs of Greater Boston created a high-powered advisory group for Jonathan Samen Hot Buttons, Cool Conversations Forum to provide sustaining financial support and diverse program ideas for its acclaimed discussion series. Built on the idea that real conversation can lead to more than just exchanging information, the Forum brings together distinguished scholars and activists with divergent opinions and perspectives to explore Jewish identity and culture and discuss controversial issues in a respectful manner, producing insight.

Jewish Community Alliance of Jacksonville
JCA’s 25th Birthday
JCA board members led the fundraising efforts for all events surrounding the JCA’s 25th Birthday. Monies raised would support a full year of special programming, implemented in each program department, surrounding this milestone occasion. Events included a gala fundraising special event, a charter member brunch, time capsule unearthing and time capsule burial. These events were driven by past and present board members. Additional funds raised supported the JCA’s annual fundraising campaign.

Mandell Jewish Community Center
Pillars Society, Pacesetters and Partners
The Mandell JCC puts the “P” in Philanthropy: Pillars Society, Pacesetters and Partners. With decreasing allocations from outside funding sources, the Mandell JCC developed a comprehensive approach to fundraising including a Pacesetters Annual Fund, Pillars Society Major Gifts, and Partners Corporate Sponsorship program. Through these giving vehicles, individuals and companies have the opportunity to support the JCC with critical resources to help bridge the funding gap for operating needs and receive benefits and recognition.

Washington District of Columbia Jewish Community Center
Annual Fund Major Gift Campaign
To create a consistent, committed and engaged annual solicitation effort that interfaces DCJCC development staff with a board committee engaged in peer-to-peer solicitations in pursuit of major annual fund general operating gifts that are over and above gifts to programmatic areas. The Annual Fund Major Gift Campaign involves the solicitation of board members, community leaders, their friends and relatives as well as other potential donors identified through leadership and engagement in the community.

B – Lay/Professional Partnerships

Addison-Penzak JCC of Silicon Valley
Lay/Staff Committees
The APJCC had attracted significant community interest and involvement around the opening of a new campus in 2005, but by 2012 the excitement had waned. It needed a new way to generate interest and increase lay involvement. With this goal in mind, the JCC set up lay/staff committees to provide advice, support and oversight for individual APJCC departments: arts & culture, development, early childhood, Jewish life, marketing, membership, older adults, teens, wellness, and youth & camp.

JCC of Central NJ
Executive Director Transition
Every JCC needs a strong, consistent leader in the executive director. But what happens when there is none? The JCC of Central NJ experienced a three month gap between executive directors, while the search committee continued their diligent work. During that time, Superstorm Sandy struck along with a CFO transition. Thanks to the strong partnership and communication between board president and president-elect and the associate and assistant directors, the JCC not only survived, but thrived.

Jewish Community Alliance of Jacksonville
JCA’s 25th Birthday Stories Project
The JCA’s 25th Birthday Stories project shared members’ stories, demonstrating how the JCC has touched people’s lives, how far it has come in 25 years, and how it has helped enrich the entire community. The project included a special edition of the January Alliance News and 25 member-written story boards, accompanied by their authors’ photographs, which were displayed at the fundraising event and in the JCA’s art gallery.

Mayerson JCC
Finding the Next CEO
The JCC board helped identify, recruit and hire the new CEO, enabling the transition from board president to interim CEO and now CEO. Without the board’s leadership and partnership, both the transition and the organization’s progress would not be where they are today.

C – Strategic Oversight

Addison-Penzak JCC of Silicon Valley
Strategic Planning
Along with the transition to a new CEO and with the continued success of programs, the board recognized that the JCC needed to take the next step in organizational growth. The JCC completed a strategic planning process in 2012, which resulted in a living document to guide the growth process over the next five years. One year into that plan, the JCC has made major strides and continues to meet goals.

Betty & Milton Katz JCC
Strategic Planning
This two-year initiative involved board and staff to identify major issues and challenges for the JCC and recommend action steps to meet these challenges. It emphasized sustaining the success of the JCC into the future and maximized meaningful discussion to solicit and evaluate input. The process was so successful it gave rise to a third phase: building on relationships with community members and donors met while hosting the 2014 JCC Maccabi Games.

JCC of Greater Pittsburgh
Strategic Planning Initiative
The JCC of Greater Pittsburgh undertook a year-long strategic planning initiative that was driven by a combination of lay and senior staff. This was not your “Cookie-Cutter” plan. The process began with the thoughtful development of Guiding Principles for Decision Making, which drove subsequent steps — Prescription for Success, followed by a Gap Analysis and strategic tactics framed to address the gaps. This strategy is intended to guide the Agency towards a 2020 Vision.

E – Jewish Impact

92nd Street Y
92Y Camp Bereisheet
Responding to the need for children of Israeli families living in greater New York to maintain their connection to Israel’s culture, language, and heritage, 92Y Camp Bereisheet provides an immersive environment in which children entering kindergarten through fifth grade refine their Hebrew language skills through Israeli songs, sports, meals, games, and rituals, fostering a sense of kinship with Israel, which strengthens both Jewish and Israeli identity.

Addison-Penzak JCC of Silicon Valley
Daily Drop-In Classes
In order to cultivate a community of learning among JCC members and the larger Jewish community, the Addison-Penzak Jewish Community Center developed a series of daily drop-in classes. These six free, ongoing, text-based classes were open to the public and ranged in topic from Torah study to hasidic literature. Each class targeted different age groups, allowing for a wide range of community participants. Instructors were rabbis in the community and JCC staff.

Betty & Milton Katz JCC
Celebrating Jewish American Women
Every March the nation celebrates Women’s History Month. The JCC took the opportunity to reshape the month by presenting it through a Jewish lens, highlighting a kaleidoscope of women from local gems to national treasures and weaving their accomplishments into existing community happenings. The JCC partnered with the entire Jewish community to create a month-long event with 22 separate programs that reached women and girls of all ages and interests.

David Posnack JCC
CM2G
CM2G was a live interactive performance that built a musical bridge between the Partner Cities of Broward and Nesher and was the signature event of the DPJCC Inaugural JMF. The concert featured performers from Israel and Broward performing via an innovative Internet broadcast. The Israeli artists also entertained Jewish audiences (preschool to seniors) in Broward through seven performances in five days. The program was supported by Federation, DPJCC, the Jewish Agency for Israel, and Partnership 2Gether.

East Valley JCC
Am Yisrael Chai at the J
Am Yisrael Chai at the J is an innovative program for children Pre-K through sixth grade. The goal is to promote Jewish continuity by increasing their Jewish identity and love of Judaism. Hands-on lessons will be the mode of instruction so that children can experience what it means to be Jewish and learn through fun and meaningful activities. Hebrew language, Tikkun Olam and Gemilut Chasadim are just a small part of the curriculum.

JCC of Metropolitan Detroit
Kindness Project
The Kindness Project vivifies core values within the organization. The motto is “Kindness: Love it. Learn it. Live it,” and there is an array of cultural, educational and hands-on programming. The Kindness Proiject has significantly grown in many ways, including: Kindness Stars, honoring teens who have done extraordinary acts, and the Kindness Mission to Israel, where staff and lay leaders met Israel’s kindness heroes and volunteered for many worthy causes.

JCC of Stamford
Speak Up for Israel
Speak Up for Israel is a teen program in which high school juniors and seniors are educated around issues regarding Israel, preparing them to be better advocates for Israel. Students are taught through the use of video, interactive exercises, and speakers from leading Jewish organizations, such as the David Project, the ADL, AIPAC, and Young Judea. Teens meet once a month for eight sessions and attend the AIPAC conference.

JCC of the Greater St. Paul Area
Historic Photos for Lobby Renovation
A critical ingredient in promoting Jewish identity is Jewish memory. The St. Paul JCC has added depth, detail and authenticity to the history of a thriving St. Paul Jewish community and the vital role the JCC plays through the use of historic photos decorating the JCC lobby renovation. This historic-images project expresses a sense of belonging by creating touchstones of memory that delight members, reinforcing who they are and what they can be.

JCCs of Greater Boston
Holiday Experiences
JCCs of Greater Boston created holiday experiences in 2012-2013 designed to appeal in new ways to participants. Recognizing that Jewish identity is now about choice rather than inheritance, the JCC works to bring meaning to members by providing contemporary tools and intentional environments that call out Jewish values to build strong, resilient Jewish identities. The series included RESET! for the New Year; Be Happy, It’s Adar; Passover CanStruction; and a Lag B’omer Family Festival.

Jewish Community Alliance of Jacksonville
Yearlong Israel Study / Directors Trip
JCA department directors began their initiative to enhance Jewish impact within the community with the yearlong Israel study and directors’ trip. The experience resulted in implementation of the Discover Israel initiative. After the staff trip, each director created a variety of programs, activities and experiences relating to Israel and Jewish peoplehood. These programs were designed to bring Israel to JCA members and the greater Jacksonville community by reaching every JCA user, regardless demographic or interest.

Lawrence Family JCC of San Diego County- Jacobs Family Campus
Adult Jewish Education (AJE) program
The Adult Jewish Education (AJE) program was designed to become a center of excellence both within the JCC and extending out into the community. By hosting Jewish-themed compelling classes and lectures on site and in various outside locations, the JCC has enhanced the continuity of Jewish education and Jewish life in San Diego.

Levite JCC
Binah Project
The Binah Project is designed to give women the opportunity to advance to new levels of leadership. Most leadership programs are designed for emergent leaders, but the Binah Project is specifically designed to engage female lay leaders and assist them in advancing to the highest levels of leadership. It is composed of three main components: in-person bi-monthly meetings, education and discussion through weekly podcasts and videocasts, and access to a digital portal for additional resources.

Mandel JCC of Cleveland
Lobby Jewish Display Boards
During Jewish holidays, the Mandel JCC wanted to do something that would announce to visitors entering the building that it was a special time. Coming up with a solution that would be both attractive and convey Jewish history and traditions was the challenge. A series of bold, over-sized display boards hanging in the lobby attracted and engaged visitors while educating them about Jewish holidays and traditions.

Mandell Jewish Community Center
Big Tent Judaism Initiative
An inclusive and welcoming community–isn’ t that what we are all striving towards? The Big Tent Judaism Initiative’s goal is to create community alliances with institutions in the Greater Hartford Jewish community, working together to provide individuals and families with the best possible programs and experiences to engage them and make them feel part of the community in whatever way is most comfortable.

Michael-Ann Russell JCC
Seder for Yom HaShoah ve’Ha’gevurah
The Seder for Yom HaShoah ve’Ha’gevurah was initiated to create an innovative family/teen-oriented educational program to commemorate the victims of the Holocaust on International Holocaust Remembrance Day – January 27. Similar to a Passover Seder and Tu Beshvat Seder, participants were actively involved in the recounting of the story of the tragedy that befell the Jewish people by utilizing a specially prepared Haggadah that included prayers, readings, stories, and songs.

NJ Y Camps
Inclusive Camping Opportunities
As part of NJY Camps’ mission of recognizing the total needs of each individual within the Jewish community, Round Lake Camp, which until then had been a self-contained camp for children with social and communication challenges, was relocated to the Milford site to be with neurotypical campers. This allowed for infinite opportunities for inclusion and mainstreaming and affirmed the cultural shift towards inclusive camping opportunities in all NJY Camps.

Osher Marin JCC
The Rabbi is in!
Before the high holidays, an Ask a Rabbi booth in the lobby hosted five different rabbis of varying denominations in consecutive shifts, to answer questions about the holidays or anything else. Also, a local, organic honey farm offered honey and apple tastings and sold honey. This created a great buzz and offered Jews and non-Jews a chance to speak to a rabbi one-on-one.

Oshman Family JCC
A Byte of Israel: Travel, Taste, Tech
To honor the 65th anniversary of Israel’s independence, the JCC created an exciting and informative YomHa’atzmaut event, which deepened the community’s connection to Israel. This year’s theme was A Byte of Israel: Travel, Taste, Tech All senses were engaged as attendees traveled through eight of Israel’s regions, sampling local specialties of music, food, wine, science, art and cycling. Attendees explored Israel’s tech innovations in Silicon Valley, building a stronger sense of connection.

Robert E. Loup Jewish Community Center
The Journey of the Human Spirit
In a landmark collaboration spearheaded by MACC at the JCC, along with Ballet Nouveau, Colorado Symphony, Central City Opera and Newman Center Presents, The Journey of the Human Spirit was comprised of both The Emperor of Atlantis, a powerful opera by Theresienstadt composer Viktor Ullman, and an original dance entitled From Darkness to Light, choreographed by renowned artistic director Garret Ammon and set to music composed by Israeli-born composer/music professor Ofer Ben-Amots.

Roth Jewish Community Center of Greater Orlando
Torah Time
Torah Time was a designated time each week during the Shabbat celebration where a video that the campers made was shown. Each week the video featured a different parsha that a camp group created during their time with the drama/video specialist.

Westside JCC
First-Time Parents program
Designed for first-time parents, this innovative program combines childbirth education with an exploration of Jewish traditions and rituals connected with pregnancy, birth, parenting, and raising a family. JBU also provides a unique opportunity to be a part of a community and create lasting friendships. Discussion topics include: medical aspects of pregnancy/childbirth, Jewish traditions surrounding childbirth, creating a Jewish home, Jewish life in LA, financial planning, & preparing mentally and emotionally for a child.

F – Programmatic Excellence and User Engagement

92nd Street Y
American Conversation
The 92nd Street Y has been a platform for provocative but civil dialogue for over 140 years, welcoming the world’s best and brightest thinkers and leaders to the stage. They come to 92Y with differing and sometimes opposite worldviews, but always in the spirit of genuine, respectful, substantive dialogue. American Conversation is an effort to share some of these conversations beyond the walls of 92Y, and to start some new ones too.

Addison-Penzak JCC of Silicon Valley
Youth Fitness Program Camp
The APJCC s improved Youth Fitness Program Camp offers a specific rationale for creating healthy exercise habits as a teenager, with a focus on caring for one’s body. Participants age 10-13 successfully complete the YFP Camp with an understanding of appropriate gym etiquette and safety procedures, workout programs specifically designed for them, basic knowledge of the anatomy, physiology and biomechanics behind their programs, and awareness of the preventative health benefits of regular exercise.

Addison-Penzak JCC of Silicon Valley
Wellness Fair
The first JCC Wellness Fair focused on all aspects of a person’s wellness: physical, mental, financial, creative, and educational. Throughout the day, informational lectures and classes on these different areas of wellness were offered. Additionally, attendants were encouraged to participate in free group fitness classes and demos, partake in an interactive kids zone, and visit the informational hall, which provided participants with opportunities to learn about services offered at the JCC and within the community.

Adolph and Rose Levis JCC
Fit & Fun Sports
In response to a parent survey, the Levis JCC created an innovative and esteemed indoor sports and fitness program for youth with special needs ages 4-22 (grouped by age/ skill levels) five years ago. This program helps participants gain vital life-sustaining skills, teaches typical teen volunteers new leadership skills, greater compassion, and tools to embrace diversity, while providing parents with greatly needed respite, the opportunity to socialize and exercise in our fitness facility.

Betty & Milton Katz JCC
“Higher Ejewcation”
“Higher Ejewcation” is an innovative Jewish education series for adults across a wide range of subjects, which has been designed to engage audiences, challenge them, and inspire them to continue their Jewish learning in various ways. Three times throughout the year, internationally renowned Jewish scholars, visionaries, and experts come to Cherry Hill to present significant concepts, perspectives, historical insight, and questions on a variety of topics of particular importance to the Jewish community.

Betty & Milton Katz JCC
“Bringing Art”
Bringing Art to Individuals with Special Needs and Gallery Reception. The “Bringing Art” program exposed teens and adults with special needs to art instruction. It created an environment in which each participant could express himself in a manner that defies rigorous guidelines and generates communication, acceptance, confidence and personal growth. The Art Gallery Reception further accentuated the path of creativity. Public displays of each participant’s work provided acknowledgment and recognition.

Boulder JCC
Kids Campaign
The Kids Campaign engaged over 100 youth up to 17 years old in learning about Jewish philanthropy and tzedakah while raising over $20K towards the new Boulder JCC. This innovative and fun family event enabled the JCC to educate, raise awareness, and engage multiple generations. All children received a Lego-inspired tzedakah box to fill up and return. A Lego model of the new building was unveiled and now is the most admired object in our lobby.

Calgary Jewish Community Centre
Hanukkah Pedal Power
We combined Jewish culture, fitness, and renewable energy into one exciting and fun activity – Hanukkah pedal power! Partnering with a local school, the students built a device where a stationary bicycle was hooked to a chargable battery that powered an electric Hanukkiah. Members signed up for shifts to pedal for 15 minutes to power the hanukkiah at the beginning of their workout. About 80 people signed up to help power the hanukkiah!

David Posnack JCC
JGirls
JGirls is an amazing girls-only summer camp for ages 5-10. This camp is designed for girls who are not interested in a “typical” camp setting. JGirls is an empowering camp that allows girls to develop self-esteem and discover their inner feminine beauty, all while having fun!! The girls participate in all of the traditional camp activities and attend on “girly” field trip per week. JGirls will help girls blossom into fine women.

Edith & Carl Marks JCH of Bensonhurst
Hurricane Assistance Center
In the weeks and months following Superstorm Sandy, the Edith & Carl Marks JCH of Bensonhurst created a Hurricane Assistance Center that became a major hub of community support and services. Already a trusted community partner, having served the largely immigrant and low-income neighborhoods of Bensonhurst and south Brooklyn for decades, guided by Jewish values, the Marks JCH marshaled its resources and deep community connections to address the needs of its clients in a culturally and linguistically sensitive manner.

Evelyn Rubenstein Jewish Community Center
Get Cultured
Get Cultured is the ERJCC’s arts and culture events for people in their 20s & 30s. Created to engage, entertain, and enlighten single or married young adults in Jewish arts and culture experiences, events are presented both on and off campus. No fundraising takes place of any kind. When possible, underwriting provides a “free” evening for attendees; at other times, nominal charges apply. Both provide for maximum access and diversity.

Harry and Rose Samson Family JCC
Corporate Wellness Initiative
Striving to build a healthier Milwaukee, the JCC developed and led a corporate wellness initiative for staff at a local high school. Working closely with the school’s insurance provider, WEA Trust, it created a program that could provide measurable evidence of the programs’ healthy impact on participants. The 12-week program, which included weekly small group training and nutrition, resulted in positive biometric results and a donation to the JCC food pantry.

Harry and Rose Samson Family JCC
Homeschool Physical Education programs
Led by a passionate staff, the JCC Homeschool Physical Education and Swimming Program, at the Harry and Rose Samson Family JCC in Milwaukee, gives homeschooled students of all backgrounds a perfect opportunity to engage in physical education, social interaction, and community involvement. Using a skill-building plus cooperative-games approach, the program not only creates a healthier community, but also provides children the tools to stay safe around the water–a necessity in Wisconsin!

JCC Metrowest
Together at Leisure
Together at Leisure is a group for active, single Jewish seniors living independently in the community who are young at heart and spirit. Together at Leisure was created to provide social and interactive programming for those JCC member seeking a group where being single is the norm. It is an opportunity to offer friendship, companionship and increased social contact.

JCC of Central NJ
Maccabi Sports Camp
Camp Yachad is one of the largest and most successful JCC day camps in North America. Like many JCC camps, it faces fierce competition from private camps in our area. Without a dedicated campsite, Camp Yachad must seek collaborative partnerships to expand camp offerings and stay competitive. In 2013, Camp Yachad launched the Maccabi Sports Camp for first to fourth graders, located at a nearby private school, which successfully improved retention, increased camper numbers, and ensured quality programming.

JCC of Central NJ
Special Needs Private Swim Lessons
Beginning in September 2012, the JCC of Central New Jersey began offering private swim lessons for children with special needs. It is a 30-minute one-on-one lesson with a certified swim instructor. Lessons are adapted to each child’s specific needs and limitations.

JCC of Greater Vancouver
JCC Fit Start Fitness Mentorship
The JCC Fit Start Fitness Mentorship for teens is an initiative to cultivate future healthy and robust Jewish women and men by instilling strong health and fitness values, especially in those teens who may not have the opportunity to get started on the right track. It is an educational and training program to direct the energy of youth into constructive activity and to set the foundatiofor healthy lifestyles.

JCC of Greater Washington
The Hereditary Cancer
The Hereditary Cancer in the Jewish Community program was created to provide men and women of Ashkenazi Jewish descent with information about the increased risk for certain cancers, including breast, ovarian, prostate, pancreatic and melanoma, due to the BRCA genetic mutations. Providing knowledge of the genetic predisposition to cancer can help facilitate a proactive, personalized approach to healthcare.

JCC of Indianapolis
Earth Day Community Celebration
Reduce, reuse, and recycle have good company– reconnect, restore and respect–at the Earth Day Community Celebration at the JCC, sponsored by Indianapolis Power & Light Company. Attendees of all ages at this free, family-friendly event were inspired to integrate these into their habits & lifestyles.Over 50 exhibitors from across the state presented interactive exhibits to educate, challenge and entertain the public on topics related to nature, the environment and our global impact.

JCC of Indianapolis
Cooking Classes
Eating healthfully is one of the most valuable behaviors that families and individuals can adopt to improve their overall well being. However, teaching nutrition and healthy eating in a classroom setting doesn’t attract a crowd. Culinary nutritionist Katherine Matutes, PhD, the director of health and wellness at the Indianapolis JCC, created a fun, engaging curriculum that partners cooking and eating with nutrition education.

JCC of Mid-Westchester
Day of Wellness
On October 20, 2013, the JCC Mid-Westchester hosted a Day of Wellness in collaboration with Camp Zeke, promoting health and wellness in Westchester County. The day began with a 5K Race and Family Fun Run, followed by fitness and sports classes, a cooking demonstration, and a comedy show. Celebrity partners who participated were Susie Fishbein, champion boxer Yuri Foreman, basketball player Tamir Goodman, and comedians The Bible Players.

JCC of Mid-Westchester
Day of Chesed
On September 15th, the JCC Mid-Westchester hosted the Day of Chesed (Kindness), Service & Remembrance, as part of a National Day of Service and Remembrance marking the 12th Anniversary of 9/11. This county-wide event included social service projects for all ages and collections to benefit thousands of needy community members. Over 750 people took part in the activities offering the community the opportunity to give back on a day of remembrance.

JCC of Northern Virginia
G.I.R.L.S. Wellness Program
In March 2013, the JCCNV launched a pilot program underwritten by the Arbonne Charitable Foundation. Designed for pre-teen girls, the G.I.R.L.S. Wellness Program combined group exercise, nutrition and lifestyle education, team building, and tikkun olam into a fun after-school program. The program encouraged life-long healthy habits to develop positive body image and self-esteem and to inspire future leaders. Seventeen girls participated in program with overwhelming success.

JCC of Stamford
Darkness to Light’s Stewards of Children
Darkness to Light’s Stewards of Children is a prevention training program that teaches adults how to recognize, prevent, and react responsibly to child sexual abuse. The program is designed for both youth-serving organizations and individuals concerned about the safety of children. Stewards of Children is the only nationally distributed, evidence-based program proven to increase knowledge, improve attitudes and change child protective behaviors.

JCC of Stamford
Trek Across Israel
Participants in the Trek Across Israel are assigned a certain number of miles to each fitness activity they undergo, which advances them on a map of Israel from the north to the sourth, mimicking the Israel Trail. Along the way, as each competitor reaches a certain city/region, she is e-mailed a welcome along with information about that region. The top three competitors to complete the route win a free personal training session.

JCC of the Greater St. Paul Area
Early Memory Loss Program
Living Well: A Holistic Program for People with Early Memory Loss: a weekly program designed for individuals with early stage memory loss features comprehensive health, fitness, educational, arts and volunteer activities, and community outings. Separate fitness and educational activities are available for caregivers during program hours. The program meets once a week for four hours for 12 weeks. Participants can sign up for additional sessions as long as they still meet the program’s eligibility

JCC of the Greater St. Paul Area
SERVE Customer Service Program
SERVE is the formal customer service program for staff at the St. Paul JCC, which was developed to build community, create connections, communicate respectfully, care for each other and commit to excellence in order to nurture memorable experiences for all JCC members and guests.

JCCs of Greater Boston
Swizzle ‘n Sizzle Shabbat
Swizzle ‘n Sizzle Shabbat is an outreach and community building program to interfaith couples and parents. During 2012-13, it took place three times at a trendy Cambridge restaurant owned by a renowned Jewish chef. A no-cost event on a Friday evening, it offers a facilitated Shabbat experience focusing on the universal values and themes of Shabbat. The remainder of the evening is devoted to participants meeting and connecting with one another.

JCCs of Greater Boston
Tikkun Olam Coaching Initiative
The JCCs of Greater Boston Diller Teen Fellows new Tikkun Olam Coaching Initiative takes this competitive teen leadership program to a new level of effectiveness and visibility. The mentoring program partners Federation staff and volunteers from the Young Leadership Division with Diller Fellows as they embark on their group tikkun olam projects. The expertise of the coaches has improved the teens’ projects and also deepened connections with the Federation and enhanced public recognition of the teen program.

Jewish Community Alliance of Jacksonville
The Creative World of Zoe
Branding Zoe and developing her creative world was intended to increase the number of participants, expand children’s imaginative play style and dance classes and to develop a twist that makes the JCA’s creative classes unique to separate them from competitors.

Jewish Community Alliance of Jacksonville
JCA Early Childhood Symposium
JCA s Early Childhood Symposium is an exciting and stimulating event with expert presenters and workshops. The theme was Play: Where Learning Begins. Children’s learning begins with exploration, discovery, and curiosity. Through play, children learn about themselves, their environment, the world around them, and develop skills needed to succeed in school and life.

Kaiserman JCC
Purim 2013 Event
With 12 synagogues and many Jewish schools on the Main Line of Philadelphia, it was a challenge to work together and not against each other when planning Jewish programs. A group of synagogue leaders joined together to create ONE giant community Purim carnival. The JCC campus was the chosen location. Purim 2013’s event was a huge success playing host to over 1000 guests and 11 partnering organizations.

Kaplen JCC on the Palisades
JCC University
JCC University provides a college-type experience for adults featuring top professors and foremost experts in their fields of interest. Students come for a day of learning and connecting with their like-minded classmates. The day begins with coffee and conversation followed by an academic presentation including an active Q&A. Participants lunch together in a comfortable environment, conducive to fostering friendships. The afternoon presentation is usually a lighter topic with an interactive component.

Kaplen JCC on the Palisades
Teen Leadership Council- Middle School
Teen Leadership Council- Middle School was modeled after a successful program for high school students. A diverse group of student leaders planned and ran a conference for their peers, focusing on bullying and finding action steps that students can take to stand against it. Participants were charged to be the change they wished to see in the world. As a result, over 200 participants created programs in ten local schools to initiate change.

Mandell Jewish Community Center
Tribute: Observations on Survival and Spirit
Since 2009, the Hartford Jewish Film Festival has presented TRIBUTE: OBSERVATIONS ON SURVIVAL AND SPIRIT LESSONS FROM THE HOLOCAUST. What started as a documentary short film contest has grown to a must-see highly attended program. Tribute attracts a wide audience, including students, who have met directors, authors and Holocaust survivors who tell the real stories behind the films. Over the last five years they have seen La Rafle, Nicky s Family, Kinderblock 66, and more.

Osher Marin JCC
Salaam, Shalom: Speaking of Peace
“Salaam, Shalom: Speaking of Peace” was a free program series offering opportunities to inspire interfaith connections and dialogue. Planned in collaboration with Jewish, Christian, Muslim and interfaith organizations in the community, each program told the story of people who worked to overcome barriers created by religious and other differences to forge an alliance of good will, peace and prosperity.

Oshman Family JCC
Litquake Palo Alto
Litquake Palo Alto, the OFJCC s literary festival, is a free celebration of books and community. The second annual event on August 18, 2013 attracted over 1,500 people for an afternoon of ideas and conversation with over 40 local authors. Topics ranged from Jewish humor to multiculturalism and culminated in a Blues, Booze & Schmooze after party. Many visitors were at the OFJCC for the first time and expressed interest in returning, and even joining.

Oshman Family JCC
Multi-Cultural Musical Children’s Programming
To cater to the multicultural San Francisco Bay Area community and get children excited about classical music, the OFJCC produced an original series of multilingual narrated symphonic concerts that have included renditions of Peter and the Wolf, The Ugly Duckling and Hansel and Gretel. Both kids and parents love the high caliber of musicians, the interactive nature of the performances, the creative activities before and after shows, and the fun educational element.

Rose and Max Rady JCC
Outreach to Young Families Initiative
The Rady JCC s Kaufman Child Care Centre has 700 families on its wait list. Since most of these families will not be accommodated, the goal of the Outreach to Young Families Initiative is to provide these families an opportunity to connect to Jewish life through specially designed JCC programs. For many families, these programs are their first experiences with the Jewish community, which will serve as the gateway for further connection to Jewish life.

Rose and Max Rady JCC
Teen Connection Camp
While the Rady JCC’s integrated summer day camp provides children with special needs the opportunity to participate, teens with special needs had outgrown the program and were finding that the day camp program no longer met their needs. Teen Connection Camp is a unique program designed for teens with disabilities with age-appropriate activities and excursions. Special attention is made to promote JCC affiliation and strengthen peer relationships.

Schwartz/Reisman Centre
J. Wave Creative Writing Program
J. Wave is a creative writing program for Jewish Russian teens in which they engage in community events and create a magazine for other teens in the community.

Scranton JCC
Yoga for Grief Support
Yoga for Grief Support combines the ancient practice of yoga with a model of bereavement support, which companions the bereaved through their journey. Yoga for Grief Support creates a safe and sacred space to begin to process and explore sensations, thoughts, and emotions in both the mind and body. The physical postures of Hatha yoga (asana) are taught to nurture the heart and relieve the physical manifestations of grief.

Shimon and Sara Birnbaum JCC
Fitness Program For Seniors
Fitness is not just for the young and healthy, but a must for the aging. Scientific studies prove that regular exercise helps reduce the effects of aging and help improve the quality of senior life. The Bridgewater JCC embraces fitness for all ages and a six-day a week fitness program for seniors has made them healthier and happier.

Sid Jacobson JCC
February Tikkun Olam Vacation
In 2012, the teens at the Sid Jacobson JCC knew they needed to jump in and help the communities in need. During the months following Superstorm Sandy, teens traveled to Long Beach to help, hosted fundraisers for those affected and facilitated food, clothing, and supplies drives. They adjusted the annual February Tikkun Olam Vacation to help local communities in need in a hands-on and meaningful way, where they could truly measure their impact.

St. Louis Jewish Community Center
Israel Family Challenge
The Israel Family Challenge was developed by the St. Louis JCC as an innovative way to educate and connect families with Israel. Families chose from a menu of Israel engagement activities and compiled points for prize drawings. JCC staff helped families and encouraged them to do more activites all on their own time and in their own home. This was a new program model that did not require busy families to attend an actual event.

St. Louis Jewish Community Center
Can We Talk?
The St. Louis JCC collaborated with the St. Louis Jewish Light and St. Louis Jewish Community Relations Council to create “Can We Talk?” an initiative designed to engage Jews in new and meaningful dialogue around current issues impacting the community. Each quarter a different issue is addressed through extensive reporting in the local Jewish newspaper, culminating in a community gathering at the JCC where individuals hear from experts and have an opportunity for questions and answers.

Tucson JCC
Special Needs Services Taglit Summer Program
Special Needs Services Taglit Summer Program offered two options: traditional program and vocational focused program to better integrate young adults with disabilities into their community. Vocation focused participants’ experiences included opportunities inside of our JCC and in the broader community, thereby gaining working experience through volunteerism. Traditional program offered opportunities to increase social skills and strengthen independent daily living skills through activities centered around five themes (Culinary, Fiber and Performance arts, Nature and Judaic studies).

Westside JCC
Club ’72
Club ’72 is a Westside JCC Maccabi Games initiative encouraging participants to be leaders on and off the field. Named in honor of the 1972 Israeli Olympic athletes, Club ’72 celebrates what it means to be a whole Jewish athlete, including sportsmanship and service to the community. Induction into the club is based on athletes displaying commitment to the values of the JCC Maccabi experience. Inductees are recognized publicly at the annual WJCC Maccabi banquet.

G – Attracting and Retaining the Best Staff

Evelyn Rubenstein Jewish Community Center
Mentor program
Placing great emphasis on onboarding and orientation of new staff, last year the JCC added a mentor program to help new staff better acclimate to the culture of the ERJCC. The first stage was recommendations for points of contact and relationship-building, then seasoned staff from different departments were matched with new staff, based on age and family status. The program has since been reconceived as a buddy system.

JCC of Greater Baltimore
Coalition
Barak Hermann developed a new leadership team for the JCC staff called the “Coalition.” Members of the Coalition include the executive team and the program directors from each department. The group meets monthly, and recently had an off-site retreat with the theme, “Good to Great” to incorporate Jewish learning, small group discussions, an outdoor ropes course, and social time to develop a shared vocabulary and greater team cohesiveness.

JCC of Greater Pittsburgh
Customer Service Profile Initiative
Benchmarking data drove the effort to improve customer interactions and build Net Promoter Score by focusing on hiring and onboarding strategies. The JCC instituted a Customer Service Profile, which measures how well an employee fits specific customer service jobs and looks at how current and future employees align with the organization’s perspective. In the two years since this began, there have been improvements in customer interactions and reduced turnover rate.

H – Maintaining Financial Sustainability and Growth

Betty & Milton Katz JCC
JCC Camps at Medford – Long Range Development
With the assistance of JCC Association and the Grinspoon Foundation, JCC Camps at Medford initiated and began the implementation of a strategic planning process and a long range development campaign to take an introspective look at facilities, programs, and staff. This strategic plan will position JCC Camps at Medford to remain a leader in the day camp field and to be sustainable for years to come.

I – Planning

JCC of Greater Washington
JCCGW Website Redesign
The JCCGW website redesign scope was to develop a user-friendly, engaging and professional website that created a positive user experience for multiple audiences to increase membership, donations, and returning visitors. The goal of the website redesign is to ensure that users can easily find desired information and provide a call for action (i.e. register, donate, join).

Jewish Community Alliance of Jacksonville
Holistic Approach to Marketing
The new communications director implemented a shift to a more holistic approach to marketing without exceeding budget, which resulted in a more contemporary look and feel for print materials, increased social media use, and more effective email marketing. The agency’s systems and needs were analyzed by interviewing department directors and analyzing results and other current data.

Oshman Family JCC
Litquake Palo Alto
Litquake Palo Alto is the OFJCC s free celebration of books and community. The second annual event on August 18, 2013 attracted over 1,500 people for an afternoon of ideas and conversation with local authors on topics ranging from Jewish humor to multiculturalism. From soliciting sponsors and media coverage to e-blasts and social media, the OFJCC s multi-faceted marketing resulted in an exciting event for the local Jewish and general community.

Roth Jewish Community Center of Greater Orlando
40th Anniversary Campaign
The Roth JCC embarked on a 40th Anniversary Campaign to celebrate its four decades of service in the Orlando community through branding all communications, theming its annual J Ball fundraising, employing public relations, theming the summer camp, and social media. The hallmark of the campaign, The Three O Clock Throwbacks, involved posting a historic JCC photo everyday on Facebook at 3 p.m. for fans to comment on, tag and share.

Tucson JCC
Event for Outgoing CEO Ken Light
To celebrate outgoing CEO Ken Light, the JCC produced an event that captured his offbeat sense of humor and honored his many accomplishments over the past 27 years. Unique challenges prompted a postponement of the event and an excellent communications strategy ensured the entire community was aware of the new fall date.

J – Brand Strategy

JCCs of Greater Boston
Holiday Experiences
JCCs of Greater Boston created a series of holiday experiences in 2012-2013 designed to appeal in new ways to participants, rolling out messaging across multiple platforms. Two examples of this were 1) RESET! for the New Year and 2) Be Happy, It’s Adar. The campaigns engaged members, staff, and the broader community by using unified imagery and messaging.

Memphis JCC
New Brand, Logo And Colors
After 15 years with the same branding, it was clear that MJCC needed a new look. It embarked on this endeavor with the past in mind but looking towards the future. The new look needed to be vibrant, youthful, fun and eye-catching. We enlisted a committee and a marketing firm to help form the new brand, logo and colors. The outcome was a new identity that represented the MJCC the best.

K – Interactive / Social Media

92nd Street Y
92YOnDemand.org
For decades, New Yorkers have witnessed an untold number of rare events and indelible moments at the 92nd Street Y, a cultural destination. Now, with the launch of 92YOnDemand.org, 92Y brings together all of its digital assets to create an unparalleled, free-to-the-public, cultural resource for audiences around the globe, who can listen to or watch events from the past and present.

Boulder JCC
YouTube videos
The Boulder JCC has spent nearly three years focusing on building its online presence. In addition to the agency Facebook and Twitter accounts, the JCC began creating music videos to promote Jewish holidays, upcoming programs, and camps. The YouTube channel contains 42 different videos, which have helped educate, reach new audiences, and gain national attention for the entrepreneurial offerings of the Boulder JCC.

Edith & Carl Marks JCH of Bensonhurst
My J Story
It started with an idea and a camera… My J Story, an intentional effort documenting how the JCC impacted hundreds of thousands of individuals; a marketing tool showcasing the brand and programs; an engagement tool for alumni and a fundraising opportunity demonstrating the vital importance of the Carl & Edith Marks JCH. Our YouTube campaign consists of 1-2-minute long videos from alumni, clients and volunteers candidly speaking about the role the Marks JCH played in their lives.

Evelyn Rubenstein Jewish Community Center
Digital Rebranding Initiative
The ERJCC undertook an comprehensive digital initiative in order to rebrand itself in all digital spaces where it maintained a significant digital presence with a goal of increasing effectiveness of communications, consistent brand presentation and active community engagement. This would encompass website presence, online registration and membership, e-mail marketing, ERJCC blog, Google AdWords, SEO, social media (Facebook, Twitter, YouTube, etc) and mobile (Google+, Google Places, Yelp, etc).

Harry and Rose Samson Family JCC
Viral Videos
The Harry & Rose Samson Family JCC established a strategic priority to enhance brand and program awareness through the use of viral video. Building on the success of Moment of Torah (a weekly YouTube series featuring community members) the team sought to identify opportunities where mission, revenue, or engagement could be amplified. Additional emphasis was placed on multi-episode opportunities, where momentum could be realized and a clear brand/programmatic institutional voice could be established.

JCC of Greater Pittsburgh
In-house Search Engine Marketing
The JCC of Greater Pittsburgh increased monthly membership leads from 28 in April 2013 to 448 in September 2013 through in-house Search Engine Marketing & advertising. Rather than paying a third party SEO marketing firm, the JCC dramatically increased membership leads with free marketing tools readily available to all JCC’s across the country.

Jewish Community Campuses of Greater Toronto
#CampSwagger and #YouDecide
#CampSwagger and #YouDecide were created to extend camp beyond the traditional hours and to engage parents, family members, friends and staff, helping to promote and bring awareness to The Jack and Pat Kay Centre Camp. This also kept them in the loop of what was happening at camp while creating constant dialogue/communication between everyone.

Jewish Community Center of Austin
Austin JCC Maccabi Games
The Austin JCC Maccabi Games worked with sponsor Mass Relevance to deliver a unique social media stream that integrated all real-time social media posts from Facebook, Twitter and Instagram, while also interacting directly with the attendees and creating social experiences around the events. The teen Star Reporters also used the official social media channels and produced their own blog on Tumblr, and an official YouTube channel was also established.

Jewish Community Center of Schenectady
Facebook Outdoor Movie Screen Photo Campaign
The camp posted a photo with three camp staff members on the JCC’s Facebook page, which showed them holding a sign that read “Our boss said if this picture gets 1,000,000 likes our summer camp can get an outdoor movie screen.” The photo was than shared by the camp staff to a few friends and took off from there.

The Marilyn and Marvin Simon JCC
Word-up Wednesday
Word-up Wednesday is a monthly video, conceived as a fun and light-hearted vehicle for the Simon Family JCC to encourage and showcase the ways in which the JCC creates community. Each three to five minute video is created around a theme, usually topical, and usually features a members vs. staff contest, which, when possible, invites the community to vote for a winner. It increases social media interaction, member good will, and staff morale.

L – One-way / Push Media

David Posnack JCC
We’re Saving You a Seat
This cultural arts season’s kick-off collateral piece was created around this season’s theme of “We’re Saving You a Seat,” with a distinctive “chair” design that would be utilized as the brand/logo throughout the season. This brochure was produced as an introductory guide for the JCC season’s book, film and music festivals, but mostly highlighted the Jewish Book Festival events with previews of film and music festivals.

JCC of Central NJ
Create Awareness
The goal was to produce more awareness of the JCC and what it does, and create better drive-by awareness at the physical location.

Lawrence Family JCC of San Diego County- Jacobs Family Campus
CJC Spotlight (e-news)
CJC Spotlight (e-news) goes out to the community every other Friday, to keep them updated on the rich and diverse programming at the San Diego Center for Jewish Culture (the arts and culture branch of the JCC). The Spotlight highlights three major upcoming events (Rita Rudner, film festival, comedians, musical performances, classes, etc.) and five smaller ones (free lectures, single film screenings, etc.).

Mandell Jewish Community Center
Monthly Calendar
What are members looking for? After surveying members and reviewing open rates and click-throughs in the E-Newsletter, the marketing and membership departments at the Mandell JCC noted that the monthly calendar was the most popular item and had the highest percentage of views. Limiting what was published in the e-mailed newsletter translated the calendar format into a direct mail piece sent to membership.

Mayerson JCC
Redesigned E-mail Template
The Mayerson JCC redesigned the e-mail template using design and e-mail marketing best practices to create a fresh and contemporary look. To increase the value of the e-mail, the JCC used Google analytics to incorporate links to the four most used Web pages on the site. To increase effectiveness, content is populated based on users indicated interests. The redesign created an average 4% lift in engagement and a 3.8% increase over industry standards.

Memphis JCC
Welcome Packet
One of the first impression that visitors to the MJCC receive is the Welcome Packet. The Welcome Packet needed to be bright, cheerful, uplifting and share as much information as possible without being overwhelming, a piece that was functional as well as eye-catching.

Osher Marin JCC
ECE Department Marketing Campaign
The initiative was to increase awareness, boost enrollment, create a buzz, and cross market JCC programs for the JCC’s early childhood education department. The marketing director worked with key staff on a task force to identify a specific niche in the community and how to spread the word that the ECE department did not require children to be Jewish.

Oshman Family JCC
Top Picks E-Newsletter
In a busy digital world with overcrowded e-mail inboxes and 20 organizations vying for attention, it s easy to simply tune everything out. An attractive, pithy e-blast breaks through the noise by giving readers five great activities each week. The numbered Top Picks lists five programs happening at the J in the upcoming week with quick links to sign up or lose out.

Rose and Max Rady JCC
The Future of Fitness Campaign
To re-establish the Rady JCC’s fitness brand, particularly among 30-50 year olds, the Rady redesigned its look and launched a multi-media membership campaign. Entitled “The Future of Fitness,” the campaign used direct mail, TV ads and social media to introduce Rady Fitness, with a bold new, more youthful look. The result was 110 new members in six weeks, doubling the number compared to same time period in 2012.

Schwartz/Reisman Centre
Schwartz/Reisman Centre Program Guide
The inaugural program guide of the Schwartz/Reisman Centre is a reflection of the new facility and all the innovative programs that the JCC will offer at the time of opening. Through its pages, readers can learn not only about upcoming programs, membership opportunities and events, but the incredible history of the Jewish community of Toronto and how this community brought a dream to reality.

The JCC of Greater Buffalo – Benderson Family Building
Buffalo International Jewish Film Festival
The Buffalo International Jewish Film Festival promotes awareness, appreciation and pride in the diversity of Jews and connections to Israel. Annual events such as Film Festival programs create community and strengthen consciousness of Jewish identity, history and culture, as well as providing a dynamic and inclusive forum for exploration of and dialogue about the Jewish experience.

About the Awards

Outstanding achievements help JCCs of North America build meaningful Jewish community. The JCCs of North America Excellence Awards honor exceptional efforts, and hold them up as examples so that all JCCs may learn from them.

The creativity and resourcefulness embodied in these achievements serve as an inspiration to all of us, and embody the vitality of the JCC Movement.

See the criteria for the awards