JCCs of North America Excellence Awards

Outstanding achievements help JCCs of North America build meaningful Jewish community. The JCCs of North America Excellence Awards honor exceptional institutional efforts, and hold them up as examples so that all JCCs may learn from them.

The creativity and resourcefulness embodied in these achievements serve as an inspiration to all of us, and embody the vitality of the JCC Movement.

We will bestow two levels of awards to winning entries:

 

Zahav Award (Gold Standard)
Truly outstanding, visionary initiatives with maximum impact or potential for change.
Kol Ha Kavod (Honor to You)
Exemplary initiatives that can be adapted by other JCCs.

Criteria

  1. Clarity of objectives
  2. Strategic excellence
  3. Connection to Jewish Life—priority will be given to initiatives that further the JCC’s primary purpose, as detailed in the JCC Movement Vision & Statement of Principles for the 21st Century. Visit jcca.org/commentary for the complete text.
  4. Effectiveness–please include as many metrics as possible
  5. Adaptability for use by other JCCs
  6. Entries will be considered in terms of innovative qualities.
  7. Branding (where appropriate): the extent to which any collateral materials reflect the JCC Movement brand (if submission does not use the JCC Movement brand, demonstrate how materials reflect the JCC local brand).

Lay Leadership Excellence Awards

You may submit one entry per lettered category, A-D.

A – Philanthropic Leadership:

How have your JCC’s board members, as a whole,  taken responsibility for leading the fundraising efforts of the JCC in all or any of the following areas?

  • Planned Giving and bequests
  • Major donors
  • Fundraising Events
Zahav:

Using Old Guard and New Blood in Successful Fundraising
Addison-Penzak JCC of Silicon Valley

Kol Ha Kavod:

A Capital Idea: Creating a Fundraising Campaign that Builds Relationships
Rose and Max Rady JCC

B – Lay/Professional Partnerships:

How has your board, as a whole, collaborated with the executive director/CEO and staff team to create an excellent JCC in all or any of the following areas?

  • Hire, supervise and support the executive director/CEO
  • Develop strong collaborative relationships with the staff team
Zahav:

Forging a Health and Wellness Partnership
Jewish Community Alliance of Jacksonville

Strengthening the Board/Staff Relationship
JCC of Stamford

C – Strategic Oversight

How has your JCC ensured the financial well-being of the JCC and positioned it for success in all or any of the following areas?

  • Strategic planning, business planning
  • Financial oversight/fiduciary duty
  • Advocacy beyond the JCC walls
Zahav:

Fitness Task Force
Harry and Rose Samson Family JCC

Kol Ha Kavod:

Creating a More Sustainable Future
JCC of Indianapolis

Creating a Three-Year Strategic Plan
Jewish Community Alliance of Jacksonville

D – Board Cultivation

How has the JCC recruited, trained and developed a strong and effective board in all or any of the following areas?

  • Orientation and training, ensuring that board members understand their roles and responsibilities
  • Mentorships
  • Representation from the full spectrum of stakeholders, including young leaders
  • Nurturing a strong connection to the Jewish mission/values of the JCC, to Israel, and to the Jewish people
Zahav:

Engaging the Next Generation of JCC Leaders
Jewish Community Alliance of Jacksonville

Kol Ha Kavod:

Using the Games to Build & Enhance the Board
Harry and Rose Samson Family JCC

Board Engagement through Day Camp Planning
JCC of Greater Pittsburgh

JCC Prospective Leaders Program
Betty & Milton Katz JCC

Program & Operations

You may submit one entry per lettered categories E, G, and H, and up to three entries for category F, Programmatic Excellence and User Engagement.

E – Jewish Impact

How has your JCC impacted your members, the Jewish community and the general community in any or all of the following areas?

  • Programs, activities and experiences that foster Jewish identity
  • Programs, activities and experiences that enhance Jewish life in your community
  • Initiatives that foster intra- and inter-agency collaborations, support and development to strengthen Jewish life in your community
  • Programs, activities and experiences that enhance the Jewish ambiance and environment of the JCC
  • Programs, activities and experiences that build bridges with Israel
Zahav:

Using Holocaust History to Teach Today’s Activists
Sandra and Leon Levine Jewish Community Center

Rethinking the High Holiday Experience
JCCs of Greater Boston

What’s Jewish About That?: An Interactive Quiz
Asheville JCC

Kol Ha Kavod:

A Frank Discussion About Israel
Oshman Family JCC

March Mitzvah Madness
Shimon and Sara Birnbaum JCC

Jewish Values at the Heart of Customer Care
Addison-Penzak JCC of Silicon Valley

Pop-Up Jewish
Osher Marin JCC

The Jewish Wellness Initiative
Peninsula JCC

Creating a Staff Learning Experience
Aaron Family JCC of Dallas

Arts Alive Provides Hands-On Jewish Learning
JCC of Greater Washington

T.A.L. Trains Teens for the Future
Rose and Max Rady JCC

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F – Programmatic Excellence and User Engagement

What programs has your JCC developed that are succeeding in a competitive marketplace in terms of quality and value? In what ways do these programs project a sense of connection to the community? (You may submit up to three entries in this category.)

  • Adults, Arts & Culture, Day & Overnight Camp, Early Childhood Education & Family Engagement, Israel, Social Action, Sports & Wellness, Teens, etc.
Zahav:

Building Connections: Teen Leadership in the Houston Jewish Community
Evelyn Rubenstein Jewish Community Center

All Children Have Special Rights: An Inclusion Model
Evelyn Rubenstein Jewish Community Center

Special Competitions at the 2014 JCC Maccabi Games
Betty & Milton Katz JCC

Get in the Game: Expanding the JCC Maccabi Brand
JCC Rockland

Camp Strategic Plan
Addison-Penzak JCC of Silicon Valley

Little Mensches: Family Mitzvah Projects
Lawrence Family JCC of San Diego County – Jacobs Family Campus

JCC Cares Family Volunteering
Merage JCC of Orange County

Creating a Language Academy for Young Children
Merage JCC of Orange County

From LA to Mexico City: Building Global Jewish Peoplehood
Merage JCC of Orange County

The Golden Awakening Movement
Aaron Family JCC of Dallas

Ladles of Love
Sid Jacobson JCC

Camp Courage Nutrition and Exercise Camp
Sidney Albert Albany JCC

The Wellness ConneXion
Jewish Community Alliance of Jacksonville

Access & Inclusion Initiative
Miles Nadal JCC

Random Acts of Culture
Lawrence Family JCC of San Diego County – Jacobs Family Campus

Reimagining Open School Night: A Teacher Partnership
Robert E. Loup Jewish Community Center

Kol Ha Kavod:

J-Camp Special Needs Camp Program
Oshman Family JCC

Mitzvah Corps
Oshman Family JCC

Bringing the Bible House to Your Classroom
JCC of Northern Virginia

Camp Recruitment and Retention
St. Louis Jewish Community Center

Transitions
Marcus JCC of Atlanta

FitLine Functional Fitness at the MJCCA
Marcus JCC of Atlanta

Travel as the Route to Engagement
Mandell Jewish Community Center

Farm-to-Table Deepens Education at the J
Weinstein JCC

A natural fibre connected to Israel and the story of Jewish people
Rose and Max Rady JCC

All-In Swim
JCC Chicago

Commemorating Auschwitz: A Multimedia Effort
Weinstein JCC

The Wellness Program for Newcomer Seniors
Rose and Max Rady JCC

Improving Customer Service throughout the JCC
Rose and Max Rady JCC

Warm Welcome Visits & Playdates
Robert E. Loup Jewish Community Center

Fitness in F Flat
Aaron Family JCC of Dallas

Building the Resume: Teens Get Certified in What They Love to Do
Jewish Community Alliance of Jacksonville

J Away Outreach Program
Jewish Community Alliance of Jacksonville

Getting Connected: Intergenerational Classes for Teaching Technology
Lawrence Family JCC of San Diego County- Jacobs Family Campus

Camp Family Color War
David Posnack JCC

AgeWell at the JCC
JCC of Greater Pittsburgh

Camp Counselor-in-Training Philanthropy Project
Betty & Milton Katz JCC

Growing Partners Camp Garden Program
Harry and Rose Samson Family JCC

Hebrew Institute Welcomes Learners at All Levels
Miles Nadal JCC

Making Change: Teens As Social Justice Entrepreneurs
Kaplen JCC on the Palisades

Emek Engages the Israeli Community
Kaplen JCC on the Palisades

Plant a Row for the Hungry
Sid Jacobson JCC

Research-Based Partnerships Assist JCC Seniors
Tucson JCC

The Inclusion Project – Welcoming All
JCC of Stamford

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G – Attracting and Retaining the Best Staff

How has your JCC recruited, trained, and developed a strong and effective staff team in any or all of the following areas?

  • Recruitment
  • Orientation and training, ensuring that staff members understand their roles and responsibilities, building a sense of team
  • Mentorships, staff development
  • Compelling opportunities for professional growth
  • Nurturing a strong connection to the Jewish mission/values of the JCC, to Israel, and to the Jewish people
  • Employee recognition
Zahav:

Building Community in our Workplace
JCC of Greater Washington

Management Training Program
Addison-Penzak JCC of Silicon Valley

Hack-a-Thon: Creating a Learning Community
Evelyn Rubenstein Jewish Community Center

Kol Ha Kavod:

Creating a Strength-Based Culture
JCC of Indianapolis

Camp Yachad Staff Retreat
JCC of Central NJ

H – Maintaining Financial Sustainability and Growth

How has your JCC developed and/or implemented a plan for financial sustainability and growth, using strategies in all of the following areas?

  • Development of strategic or business plan (including impact on operating results)
  • Membership models/other revenue plans
  • Investment plans and/or endowment plans
  • Capital planning, funding depreciation
Zahav:

‘The Year of the Pantry’ Builds Awareness and Support
Harry and Rose Samson Family JCC

A Grab ‘n Go Model Replaces a Traditional Cafe
Osher Marin JCC

Black Friday Deal for the JCC
Aaron Family JCC of Dallas

Kol Ha Kavod:

Maintaining Adult Programming as “Lifeline”
Betty & Milton Katz JCC

Rubin Run Expands its Scope
Kaplen JCC on the Palisades

Creating a Foundation to Invest in the Future
Jewish Community Alliance of Jacksonville

Marketing & Communications

You may submit one entry per lettered category, I-L.

I – Planning

What strategies have you used to plan the marketing of your JCC to ensure its success?

  • Developed marketing plan (strategy, budget, SWOT, etc.)
  • Used marketing lay committee
  • Media plan – coordinated approach to promoting a program or event(s)
Zahav:

Partnership Marketing That Grows The Brand Base
Jewish Community Alliance of Jacksonville

Kol Ha Kavod:

The Making of a PR Machine
Betty & Milton Katz JCC

J – J Brand Implementation and Execution

How has your JCC implemented the new J brand to ensure consistent and appropriate messaging to members, the Jewish community and the general community in any or all of the following areas?

  • Staff/board buy-in and training
  • Consistent messaging/language
  • Positioning the JCC in the community and the marketplace
  • Look and feel
  • Brand voice
  • Signage/facility
  • Implementation at every touch-point
Zahav:

A Comprehensive Re-brand
JCC of Greater Pittsburgh

Kol Ha Kavod:

J-TV
The Roth Family JCC of Greater Orlando

Envisioning the New Brand, with a Plan
Schwartz/Reisman Centre

The New JCCDallas.org
Aaron Family JCC of Dallas

JCC Staff Brand Training
Harry and Rose Samson Family JCC

Creating the Brand Book
JCC Chicago

Rolling Out the Brand
JCC of Greater Kansas City

K – Inbound Marketing

(Inbound marketing refers to marketing activities that bring visitors in. Inbound marketing focuses on creating quality content that pulls people tgoward your company and product.) How has your JCC used inbound marketing to ensure the success of your JCC and its initiatives through any of the following areas?

  • Blog
  • Cross-selling JCC programs & services campaign
  • E-commerce/merchandising campaign
  • Facebook
  • Pinterest
  • Search engine optimization (SEO) strategy
  • Twitter
  • Video/YouTube channel/Vine
  • Word of mouth
Zahav:

The Wellness Connexion Partnership
Jewish Community Alliance of Jacksonville

Get Motivated at the JCC
Osher Marin JCC

Girl Power at the JCC
Kaplen JCC on the Palisades

Online marketing overhaul with J-Blog
JCC of Greater Vancouver

Kol Ha Kavod:

I Am Milwaukee
Harry and Rose Samson Family JCC

Back to School, Back to You
David Posnack JCC

Live Fully Blog
Oshman Family JCC

Engaging Camp Ambassadors
JCCs of Greater Boston

L – Outbound Marketing

(The traditional form of marketing where a company initiates the conversation and sends its message out to an audience.)

  • Broadcast (TV/radio)
  • Cross-selling JCC programs & services campaign
  • Direct marketing campaign
  • E-newsletter
  • PR campaign
  • Print
  • Web advertising
  • Website
Zahav:

Breaking down the silos between marketing and FRD
JCC of San Francisco

Bringing camps under one banner
JCC Chicago

Kol Ha Kavod:

Data-driven web redesign
The Roth Family JCC of Greater Orlando

J-Pass one access
Oshman Family JCC

High-impact storytelling ad campaign for Facebook
Rose and Max Rady JCC

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